Ackroo expands product offering with direct integration to market leading management system provider in the automotive segment

OTTAWA, Jan. 15, 2019 (GLOBE NEWSWIRE) — Ackroo Inc. (TSX-V: AKR, OTC: AKRFF) (“Ackroo”), a gift card, loyalty marketing technology and services provider, announced the launch of its latest advancement to the Ackroo Anywhere platform with integration to PBS Systems Group’s dealer management system (DMS). This development provides current and prospective Ackroo dealerships who utilize PBS’s market leading product the ability to capture even more purchase data in order to analyze information like member vs. non-member data, lost customer and more so that our clients can more effectively leverage Ackroo tools and services to drive customer behaviors. The Ackroo platform will also gain greater customer information and comparison data in order to guide key marketing initiatives for the dealership. Finally there are also operational enhancements around reporting and interfacing with customers that is all gained through the integration. A great advancement for Ackroo’s growing PBS client list.

“We are excited to have a direct relationship with PBS Systems Group and their market leading dealer management system,” said Steve Levely, Chief Executive Officer at Ackroo.  “We previously leveraged middleware providers to support our PBS clients however working direct with PBS removes a layer of technical dependency and enhances the experience for our combined clients.  Today PBS dealerships represent a very small percentage of our almost 400 automotive clients with none of our current PBS clients being US based.  Through this new relationship we plan to aggressively increase not only the number of Ackroo PBS customers in Canada we also have a strategic plan to further penetrate the US with our combined product as well.”

About PBS Systems Group
Currently in its 30th year, PBS Systems is a privately held company that continues to be the premier supplier of Dealer Management Systems to dealerships in North America and the Caribbean. PBS is Microsoft Windows based, making it the most intuitive and user-friendly DMS available. PBS continuously strives to find new ways to partner with their customers to make the dealership more productive, efficient and profitable. To learn more visit: www.pbssystems.com.

About Ackroo
Ackroo provides merchants of all sizes a robust, cloud based multi-currency marketing platform to help attract, engage and grow their customers while increasing their revenues and margins. Through a SaaS based business model Ackroo provides an in-store and online automated solution to help merchants process gift card, loyalty and promotional transactions at the point of sale, provide key administrative and marketing data, and to allow customers to access and manage their gift card and loyalty accounts. Ackroo also provides important marketing services to assist their merchants with utilizing Ackroo’s technology solution. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.

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Forward Looking Statements
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