shomi Hacks its Own Campaign to Launch Critically Acclaimed Cyber Thriller, Mr. Robot

Hacked OOH (CNW Group/shomi)– Fictional Mr. Robot hacker group, ‘fsociety’, reaches into the real world to ‘hack’ shomi’s integrated marketing campaign –

– The multi-tiered activations include a ‘hacked’ broadcast spot, an interactive social media ‘hack’, and a series-inspired ‘End of the…