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STORY SUMMARY:
Google Canada has just released its Year in Search for 2015. The Year in Search is Google’s annual analysis of trillions of searches performed globally throughout the year. The Canadian results include everything from top trending Canadians – ranked in order by volume of searches – to the top searches across pop culture, sports, music, politics, news, and more. Aaron Brindle from Google Canada describes the defining moments that captured our attention in 2015.
SCRIPT:
Interview Aaron Brindle, from Google Canada
Question 1: Aaron, what were the defining moments that captured our attention in 2015?
IN: 00:00:00
There were two topics that dominated our year end search for 2015….the recipe that took the internet by storm this year.
OUT: 00:00:48
Length: 48 seconds
Suggested script:
Reporter Script:
Google Canada has just released its Year in Search for 2015, based on the company’s annual analysis of trillions of searches performed globally throughout the year. Here to provide a Canadian perspective on the year’s major events and hottest trends is Aaron Brindle, from Google Canada.
Aaron, what were the defining moments that captured our attention in 2015?
Aaron Brindle:
There were two topics that dominated our Year in Search for 2015 – the Blue Jays and the federal election.
The Blue Jays’ were hands-down the most-searched topic of the year. There is no doubt that Canadians were passionate baseball fans in 2015.
The federal election was a close second, and was “how to vote” was a top-trending question. This election had the highest voter turnout since 1993, and with such a large and growing number of voters relying on the Internet for their election-related information, the web has become a vital tool for all Canadians who value access to information as a means of supporting an engaged, informed electorate.
Other trending searches this year include hockey’s buzziest rookie Connor McDavid, the world’s rarest and most expensive stamp, called the penny black, and apple roses – the recipe that took the Internet by storm this year.
Reporter Script:
Thank you Aaron. To check out the complete Canadian lists, head to google.ca/trends.
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SOURCE Google Canada