Birst Extends Leadership in Embedded BI Market With Accelerated Time-to-Market and Enriched User Experience Capabilities

SAN FRANCISCO, CA–(Marketwired – May 17, 2016) – Birst, the global leader in Cloud BI and Analytics for the Enterprise, today unveiled enhancements to its embedded analytics capabilities, extending the company’s leadership in the embedded BI market. With these new enhancements, organizations — including software makers and enterprises in any data-centric industry — can leverage Birst’s Networked BI architecture to quickly build and deploy customer-facing analytics and data products, while achieving the best value with fewer resources.

According to a recent report, conducted by a third-party research firm and commissioned by Birst, 74 percent of companies surveyed consider analytics as a new product. Additionally, 71 percent cited gaining a competitive advantage as the primary reason for embedding analytics into products, followed by 45 percent that noted customer retention as the primary motivation. However, half of the companies surveyed that attempted to create in-house analytics products reported being unsatisfied with the results.

To meet the growing demand for embedded analytics, Birst has demonstrated unmatched performance, as evidenced by industry accolades and an expanding embedded customer base. Birst received the highest and second-highest scores for the OEM/Embedded BI and Extranet Deployment use cases in Gartner’s 2016 Critical Capabilities for Business Intelligence and Analytics Platforms report, and the company’s growing embedded customer base includes leading companies such as Elekta, Pulse Mining, Qvidian, Thomsons Online Benefits and Vertafore.

“At Thomsons Online Benefits, we wanted to create a rich analytics product for our clients,” said James Akers, lead product manager at Thomsons Online Benefits. “We chose Birst because of its unique blend of embedded capabilities, rich user experience and ease of implementation for our clients. Now, we can help our customers leverage data to unlock useful insights and gain greater ROI on their global employee reward programmes. Deploying and building an embedded data product with Birst helps us provide data to clients in a format that is easy to understand, yet comprehensive enough to cover global, regional and local trends.”

To continue delivering value to customers, Birst has unveiled new capabilities that boost time-to-market and deliver improved user experiences. These new capabilities include:

• Dynamic, bi-directional events: New JavaScript APIs enable third-party applications to interact with Birst using bi-directional data filters. With this capability, applications can dynamically update based on events and data signals that happen in Birst. Conversely, Birst can recognize filters from an external application that is embedding it and modify its visualizations accordingly.
• Open visualization framework: Customers can embed custom visualizations, such as D3.js and Google Visualization APIs, in Birst dashboards. Using Birst’s User Data Tier to source these visualizations, customers can access governed data that is optimized for analytics.
• User-level white labeling: In addition to white labeling and defining color themes at the tenant level, Birst’s multi-tenancy option offers user-level white labeling. Customers can define user profiles to offer dynamic and personalized experiences.
• End user data mash-ups: Customers can deploy self-service data preparation and enrichment capabilities to their end users. With this feature, users of Birst-embedded analytic applications can upload and blend their own data with the application data or data from other users, without polluting the governed, centralized data.
• User provisioning with SAML: During the user authentication process, Birst uses the SAML identity attributes to create new users or modify existing ones on-the-fly. For example, the provisioning assigns a given user to a given BI tenant, profile, or user group.

“Both software and non-software enterprises are increasingly recognizing the benefits of building and deploying data products with an embedded solution,” said Brad Peters, chief product officer, Birst. “Used effectively, embedded analytics turn an operational application into a market-leading product. With Birst, companies are maximizing their user adoption and achieving competitive advantage.”

In the Eckerson Group’s March 2016 report, “Twelve Costs of Embedding Reports and Analytics into Business Applications,” Wayne Eckerson, Founder and Principal Consultant, said: “To monetize data assets, organizations provide customers with business intelligence (BI) and analytics tools to view, interact, modify, model, and visualize information. By giving customers powerful tools to understand trends, evaluate options, and make better decisions, data suppliers enrich their products, gain loyal customers, and generate new revenue streams.”

Additional Resources:

• To download the 2016 “Embedded Analytics Market Perspective: A Survey of Executives Who View Data as a Product,” which Birst commissioned from a third-party research firm, click here.
• To learn more about how customers, such as Thomsons Online Benefits, use Birst’s embedded analytics, register for our upcoming webinar, “How Thomsons Online Relaunched Their Analytics Product in Less than a Quarter,” scheduled for Thursday, June 2.
  • In North America, click here to register (10 a.m., PDT; 1 p.m., EDT)
  • In EMEA, click here to register (10 a.m., BST; 11 a.m., CET)
  • In APAC, click here to register (10 a.m., AEST)

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About Birst

Birst is the global leader in Cloud Business Intelligence (BI) and Analytics for the Enterprise. Birst’s Networked BI platform redefines the way BI is delivered and consumed, eliminating analytical silos to dramatically improve the speed, alignment and economics of BI across the enterprise. Built on top of Birst’s next-generation, multi-tenant cloud architecture, Networked BI enables centralized and decentralized BI applications to be transparently connected via a shared analytical data fabric, delivering local execution with global governance. Today, Birst serves thousands of organizations across the globe by making trusted enterprise business data a part of everyday operational decision making. Learn more at www.birst.com and join the conversation @BirstBI.