Bay Street News

Brunswick Corporation Reports Record Performance at the 2024 Miami International Boat Show

METTAWA, Ill., Feb. 20, 2024 (GLOBE NEWSWIRE) — Brunswick Corporation (NYSE: BC) and its many industry-leading brands have returned from another record-setting performance at the Miami International Boat Show.  During the five-day event, the Company saw record sales for some of its boat brands, continued strong outboard engine share, and an unprecedented number of awards for its products, brands, and teams.

Some of the many notable highlights of the show for Brunswick were:

“Once again, Miami proved to be an outstanding show for Brunswick and our brands, with strong sales, impressive outboard engine share, and successful new product launches that advance our ACES strategy,” said Dave Foulkes, Brunswick Corporation CEO. “We are encouraged by the early season shows and I am very proud of the outstanding work of our teams around the world and their exceptional early accomplishments as we enter the 2024 season.”

Also, on display in Miami for the first time were: Mercury Marine’s full Avator electric outboard portfolio, including the 75e and 110e which were launched earlier in 2024; Mercury’s Joystick Piloting system for Single-Engine Vessels; Boston Whaler’s new 210 Vantage model, and the new Trophy Pilothouse and Explorer models, which were all very well-received.

About Brunswick

Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has more than 17,000 employees operating in 25 countries. In 2023, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the fourth consecutive year. The Company was also named to the 2023 list of Best Companies to Work for by U.S. News & World Report and one of America’s Most Responsible Companies by Newsweek. For more information, visit www.Brunswick.com.


Bay Street News