Bay Street News

Brunswick Corporation’s award-winning 2024 Cannes Yachting Festival includes new product announcements and leading market share

CANNES, France, Sept. 23, 2024 (GLOBE NEWSWIRE) — Brunswick Corporation, (NYSE: BC), and many of its industry leading brands, wrapped up another successful Cannes Yachting Festival with leading market share, new product introductions, and another significant accolade for Brunswick Boat Group. The event featured displays from Sea Ray, Boston Whaler, Navan, Navico Group products, Mercury Marine, and Flite, showcasing the Company’s global customer appeal and collaboration among Brunswick’s divisions.

Some of the many highlights from the show included:

“Cannes and other major shows outside North America are not only important and influential for our brands but also provide an opportunity to engage with our European customers, channel partners and international teams,” said Dave Foulkes, Brunswick Corporation CEO. “Response to our products in Europe remains strong and I was thrilled to see solid attendance and engaged buyers.”

About Brunswick:

Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser and Flite. Brunswick’s comprehensive collection of parts, accessories, distribution and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications. Headquartered in Mettawa, IL, Brunswick has 17,000 employees operating in 25 countries. In 2023, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the fourth consecutive year. For more information, visit www.brunswick.com.


Bay Street News