NEW YORK, Jan. 03, 2024 (GLOBE NEWSWIRE) — Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media, has appointed Patrick Dolan to its Advisor Collective, a recently announced strategic advisory community designed to advance the company’s mission of transforming the AdTech, MarTech and digital media industry.
Patrick Dolan, digital advertising executive, innovator, and entrepreneur.
Dolan is an accomplished digital advertising executive with more than 25 years of experience driving organizational strategy, operational excellence, and product development across international trade organizations and corporations.
“Patrick is an incredible innovator and digital media executive who shares our vision of creating a next generation advertising and media platform,” stated Collective Audience CEO, Peter Bordes. “His founding and work at IAB Tech Lab—the organization that galvanized the digital media industry to address mission-critical issues such as the cookie-less future and the privacy-complaint use of audience data—will be an important asset to the Advisor Collective.”
“We believe Patrick will be instrumental in helping us solve the many issues and challenges facing brands and agencies in today’s highly fragmented digital ad and marketing space,” continued Bordes. “This ranges from the death of the cookie to fragmentation between buyers, sellers, audiences, and walled gardens, and with this further compounded by lack of liquidity, innovation and access to audience data. Collective Audience is all about overcoming these challenges with real-world solutions.”
According to Dolan: “The digital advertising industry stands at a critical inflection point, as brands and agencies increasingly direct their attention to the industry’s digital media ecosystem and seek greater supply chain transparency and simplicity. This trend was substantiated by the recently released groundbreaking report by the Association of National Advertisers (ANA) that highlights how brands and agencies are poised to wield greater influence over the industry’s future.”
“Collective Audience is assembling a distinguished group of thought leaders in this domain who will contribute their expertise to the Advisor Collective and help shape the future of the industry,” added Dolan. “This consorted effort aligns with my long commitment to advancing positive change within this dynamic field.”
Dolan served more than 14 years as president and COO of Interactive Advertising Bureau (IAB), a trade association that empowers the media and marketing industries to thrive in the digital economy. He co-founded and currently serves as COO of FxM, a fintech startup that is revolutionizing how media companies drive financial efficiency through their digital media supply chain, accelerating payment to suppliers, and addressing the hidden estimated 20% “ad financing tax” that drives up costs across the media ecosystem.
Dolan’s other board and advisory positions include:
- Chairman of the board of Liberated Syndication (Libsyn) AdvertiseCast, the leading all-in-one podcasting platform for creators and advertisers.
- Executive-in-residence at Progress Partners, an investment bank serving emerging technology and media companies through strategic advisory, M&A, and capital formation.
- Board member of SCUTI, the pioneer in rewarded gCommerce, accessed through video games and metaverses connected to the Scuti Network.
- Advisor for Stealth Media, a full-service web design and marketing agency.
Patrick Dolan Bio
Patrick Dolan is a seasoned executive with over 25 years of experience in the digital media and advertising industries. He co-founded and currently serves as COO of FxM, a fintech startup revolutionizing financial efficiency within the digital media supply chain.
Dolan previously served as president and COO at the IAB, where he played a pivotal role in transforming the organization into a leading voice within the digital media industry. His contributions also include helping launch key initiatives, including the IAB Tech Lab, Data and Mobile Centers of Excellence, as well as the Digital Content NewFronts, IAB Podcast Upfronts, and the IAB Digital Sales Certification Program.
Dolan’s career includes leadership roles at internet ad serving services company DoubleClick (acquired by Google) and Locomotion, a Hearst/Claxon joint venture cable channel. At Locomotion, he oversaw its successful spin-off and sale to Sony. While at DoubleClick, he established their international headquarters in Dublin and played a role in pioneering behavioral retargeting and data-driven advertising products.
He currently serves as the chair of the board at Libsyn AdvertiseCast and is actively involved with the Rutgers Business School Marketing Advisory Board and gCommerce company, Scuti.
He holds a degree from the University of Virginia and earned an MBA from Virginia Commonwealth University. Dolan is a frequent industry event speaker and has been featured in notable publications, including The Wall Street Journal, AdAge, and Ad Exchanger.
About Advisor Collective
Advisor Collective is a recently formed strategic advisory community designed to advance the company’s mission of transforming the AdTech, MarTech and digital media industry.
Collective members will include industry executives with decades of leadership experience across AdTech, MarTech, digital marketing, media, AI, data acquisition and related technologies. Among various roles, members will provide input on Collective Audience’s full stack integrated platform and marketing strategy. This includes guiding and assisting the company to identify and complete complementary acquisitions that build upon its ecosystem of integrated technologies and audiences. Member input will also help Collective Audience extend its reach into key industry segments and expand its ecosystem.
The company plans to host its first Advisor Collective meetings and events early this year.
About Collective Audience
Collective Audience provides an innovative audience-based performance advertising and media platform for brands, agencies and publishers. The company has introduced a new open, interconnected, data driven, digital advertising and media ecosystem that will uniquely eliminate many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It will deliver long sought-after visibility, complementary technology, and unique audience data that drives focus on performance, brand reach, traffic and transactions.
For the AdTech providers and media buyers who come onto Collective Audience’s platform, they will be able to leverage audience data as a new asset class, powered by AI as an intelligence layer to guide decision making.
To learn more, visit collectiveaudience.co.
Important Cautions Regarding Forward-Looking Statements
This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, estimated financial position, estimated revenues and losses, projected costs, prospects, plans and objectives of management are forward-looking statements. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the management of Collective Audience and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Collective Audience. Potential risks and uncertainties that could cause the actual results to differ materially from those expressed or implied by forward-looking statements include, but are not limited to, changes in domestic and foreign business, market, financial, political and legal conditions; unanticipated conditions that could adversely affect the company; the overall level of consumer demand for Collective Audience’s products/services; general economic conditions and other factors affecting consumer confidence, preferences, and behavior; disruption and volatility in the global currency, capital, and credit markets; the financial strength of Collective Audience’s customers; Collective Audience’s ability to implement its business strategy; changes in governmental regulation, Collective Audience’s exposure to litigation claims and other loss contingencies; disruptions and other impacts to Collective Audience’s business, as a result of the COVID-19 pandemic and government actions and restrictive measures implemented in response; stability of Collective Audience’s suppliers, as well as consumer demand for its products, in light of disease epidemics and health-related concerns such as the COVID-19 pandemic; the impact that global climate change trends may have on Collective Audience and its suppliers and customers; Collective Audience’s ability to protect patents, trademarks and other intellectual property rights; any breaches of, or interruptions in, Collective Audience’s information systems; changes in tax laws and liabilities, legal, regulatory, political and economic risks. More information on potential factors that could affect Collective Audience’s financial results is included from time to time in Collective Audience’s public reports filed with the SEC. If any of these risks materialize or Collective Audience’s assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Collective Audience presently knows, or that Collective Audience currently believes are immaterial, that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Collective Audience’s expectations, plans or forecasts of future events and views as of the date of this press release. Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. Collective Audience anticipates that subsequent events and developments will cause their assessments to change. However, while Collective Audience may elect to update these forward-looking statements at some point in the future, Collective Audience specifically disclaims any obligation to do so, except as required by law. These forward-looking statements should not be relied upon as representing Collective Audience’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.
Company Contact:
Peter Bordes, CEO
Collective Audience, Inc.
Email contact
Investor Contact:
Ron Both or Grant Stude
CMA Investor Relations
Tel (949) 432-7566
Email contact
Media Contact:
Tim Randall
CMA Media Relations
Tel (949) 432-7572
Email contact
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5ee04b10-150b-4734-860a-946a0e27b04e
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