Ctrip Group Shares Marketing Tips at ITB Asia 2019

SINGAPORE, Oct. 16, 2019 (GLOBE NEWSWIRE) — Today, representatives from the Ctrip and Trip.com brands participated in the 12th ITB Asia convention on behalf of Ctrip Group, the largest online travel business in Asia.

Trip.com General Manager of Destination Marketing Edison Chen and Ctrip Area General Manager Ru Yi both spoke at the convention, which the Asian travel sector’s premier annual trade fair, akin to its parent trade show ITB Berlin. This marks the third year that Ctrip Group has participated in and sponsored the exhibition held annually in Singapore, which last year attracted over 1,000 exhibitors, 1,000 buyers and 11,000 attendees.

As an industry leader, representatives from Ctrip Group this year took to the stage to share the company’s experiences with peers at the travel industry’s largest gathering in the region. The most important lesson, Chen said, is that marketing must be targeted, and providers must know their customers. “Each product, and every customer are different. That’s why it’s so important to know your customer, your product, and tell your brand story in ways that appeal,” he said.

This month, Ctrip Group celebrates the 20th anniversary of its founding. Over that period, the company has developed a userbase of over 300 million, and has expanded internationally with its Trip.com brand, serving 23 markets with 19 languages. Chen says industry experience is a factor in the company’s success, but so too have new technologies helped the company to better understand the sorts of products its users are likely to be interested in.

“Ctrip Group has been in this industry for 20 years, and we’ve grown to become the largest OTA in Asia. Our experience, and data tell us precisely what works in which market, and we’re glad to offer our expertise to help destinations and partners together grow with us,” said Chen.

The other part of the equation, said Ctrip Area General Manager Ru Yi, is to listen to customers, and identify changes in consumption habits. “Various factors determine whether a customer makes a purchase on your platform — reliability, convenience, and price are all considerations. We’re seeing price becoming a less important factor, as more customers seek customized travel experiences,” said Ru Yi.

It is also important, said Ru Yi, for companies to have a genuine purpose and sincere desire to bring value to their customers. Ctrip Group has achieved success to date by always putting its customers first and innovating in ways that improve their travel experience. “As our customers’ needs change, so too should we adapt to better meet them,” she said. “That’s why we have always listened to our customers’ feedback, and encouraged our employees to innovate, and strived to ‘make travel happier’ for everyone.”

About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service provider of accommodation reservation, transportation ticketing, packaged tours and corporate travel management in China. It is the largest online consolidator of accommodations and transportation tickets in China in terms of transaction volume. Ctrip enables business and leisure travelers to make informed and cost-effective bookings by aggregating comprehensive travel related information and offering its services through an advanced transaction and service platform consisting of its mobile apps, Internet websites and centralized, toll-free, 24-hour customer service center. Ctrip also helps customers book vacation packages and guided tours. In addition, through its corporate travel management services, Ctrip helps corporate clients effectively manage their travel requirements. Since its inception in 1999, Ctrip has experienced substantial growth and become one of the best-known travel brands in China.

For further information, please contact:
International PR
Ctrip.com International, ltd.
Tel: (+86) 21 3406 4880 ext 196455
Email: [email protected]

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