MINNETONKA, Minn., Oct. 26, 2015 /PRNewswire/ — Digi International®, (NASDAQ: DGII, www.digi.com), a leading global provider of mission-critical machine-to-machine (M2M) and IoT connectivity products and services, is celebrating its 30th year in business with the launch of a new brand identity and look and feel to its corporate logo.
Since its founding in 1985, the company has been at the forefront of the IoT industry, from creating serial port boards that would allow more than one person to connect to a single PC, to the current era of the Internet of Things (IoT). Throughout each phase of technological advancement, Digi has served as an agent of change, helping companies leverage data, processing power and both wired and wireless networking for operational and competitive advantage in commercial and industrial settings.
Future Looking While Appreciating the Past
“Over the course of three decades, Digi has become known for delivering relentless reliability, scalability, security and bulletproof performance, providing companies with mission-critical machine connectivity,” said Jeff Liebl, vice president and chief marketing officer, Digi International. “Our new brand identity and logo convey our passion and commitment to addressing new markets and opportunities in what we’re calling the Internet of Getting Things Done. Our branding provides a crisper illustration of the new energy and innovation we’re bringing to the marketplace.”
Decades of Leadership Solving Mission-Critical Machine Communications Challenges
Today, Digi occupies a leadership position in a multibillion dollar market with enormous growth potential. Machina Research, a leading firm focused on the M2M and Internet-of-Things (IoT) marketplaces, projects that the global M2M market will grow to 27 billion devices and generate $1.6 trillion in revenue by 2024. Digi has built itself into a worldwide presence and industry leader in a number of areas:
The new Digi logo is based on precision, technology and connection. It breaks out the Digi name from the enclosing green rectangle of the previous logo, visually setting the name free from boundaries. The green triangle, an evolution of the historical green rectangle, is a signature element of the Digi design system. The “up and out” direction represents forward movement, while the brighter green of the triangle reflects modern technology and thinking.
To see a unique summarization of Digi’s history, including important milestones and information on products, partnerships, customers, acquisitions, key events and more, please visit: http://www.digi.com/blog/community/celebrating-30-years-of-connected-technology/.
Digi’s new logo can be accessed here: http://www.digi.com/news/graphics.
About Digi International
Digi International (NASDAQ: DGII) is a leading global provider of mission-critical machine-to-machine (M2M) and Internet of Things (IoT) connectivity products and services. We help our customers create next-generation connected products and deploy and manage critical communications infrastructures in demanding environments with high levels of security, relentless reliability and bulletproof performance. Founded in 1985, we’ve helped our customers connect over 100 million things, and growing. For more information, visit Digi’s website at www.digi.com, or call 877-912-3444 (U.S.) or 952-912-3444 (International).
Media Contact:
Rick McLaughlin
Davies Murphy Group, Inc.
Office: +1 781-418-2402
[email protected]
Logo – http://photos.prnewswire.com/prnh/20150519/217082LOGO
