TORONTO, ON–(Marketwired – May 13, 2016) –
The Keller Fay Group, an Engagement Labs (TSX VENTURE: EL) company, has expanded an annual contract with a major UK Energy company to provide greater insight into consumer perception of the Company and enhance talkability of the brand within the marketplace.
“For industries, like the energy sector, where brands tend to have a higher propensity of negative public perception, having an in depth understanding of the conversations happening about your brand can assist in developing marketing strategies that will build a stronger brand reputation, positive conversation and improve standing in the marketplace,” said Bryan Segal, CEO at Engagement Labs. “By understanding the current landscape of conversations, brands can better engage audiences with messaging that resonates with consumers, as well as track the effectiveness of campaigns.”
Engagement Labs will provide the company with an ongoing analysis of the energy category including KPI’s such as WOM volume and sentiment of conversations, against a competitive set.
“The company understands that public perception is important to their bottom line. They will use our data to develop marketing assets, such as branded content, social media and advertising, that better resonates with their consumers, with the goal to create positive word of mouth and engage influencers,” noted Segal.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness.
eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measures the totality of word of mouth – both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London.
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For media inquiries please contact:
Jessica Dell’Aquila
Marketing Director – Engagement Labs
Jessica.Dellaquila@engagementlabs.com
O: 647-776-4100 ex 214
M: 416-998-1586