TORONTO, ON–(Marketwired – June 01, 2016) – The Keller Fay Group, an Engagement Labs (TSX VENTURE: EL) company and creator of TalkTrack®, the only data system to measure the totality of conversations — both online and offline — has secured a new annual contract subscription with a major premium video streaming service.
“For companies that rely on subscription-based sales, ensuring that your customers remain loyal, share their experiences about your product, and are catalysts to influence other people is imperative in driving sales. In order to achieve customer retention you must have an understanding of your consumer conversation landscape both online and offline; how people are talking about your product or service, sentiment of the conversation and the momentum of conversation over time,” said Bryan Segal, CEO at Engagement Labs.
The premium video streaming service will leverage Engagement Labs’ data to help understand and measure the impact of consumer conversations online and offline, in an effort to build marketing strategies and messaging to acquire and retain new subscribers.
“Our company is embracing the power conversation and the need for brands to measure these conversations to drive business outcomes,” noted Segal. “In an industry that is centered around buzz and conversation, using Engagement Labs’ data will allow our new global premium video streaming service client to push the needle and truly understand the conversations taking place to help develop and drive talkable content that is imperative to subscriber and revenue growth.”
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) offers intelligent data, analytics and insights for marketers and organizations to track, measure and benchmark the conversations happening around their brand or industry, both online and offline. These conversations are proven to drive critical business outcomes, including sales, while Engagement Labs’ tools provide the data and actionable insight to help guide business decisions and power marketing effectiveness.
eValue™ Analytics is the global benchmarking tool for social media scoring. eValue’s proprietary data technology offers real-time analysis to measure a brand’s social media performance. TalkTrack®, from the Keller Fay Group, an Engagement Labs company, is the only data system to measure the totality of word of mouth — both online and offline. Engagement Labs maintains offices in Toronto, New Brunswick NJ, Montreal, and London.
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For media inquiries please contact:
Jessica Dell’Aquila
Marketing Director — Engagement Labs
[email protected]
O: 647-776-4100 ex 214
M: 416-998-1586
