MONTREAL, QC–(Marketwired – May 24, 2017) – Engagement Labs (TSX VENTURE: EL) announced that it has secured a new multi-year contract with a top U.S. cable network to utilize TotalSocial®, its proprietary data and analytics solution. The total value of the contract is CAD $329,300 per year for three years.
TotalSocial will provide the client with a comprehensive and continuous view of consumer conversations about its brands as well as sponsor brands, tracking both online and offline conversations. Further, TotalSocial will enable the cable network to monitor and report to advertisers on the extent and nature of viewer conversations about their brands stimulated by out of home (OOH) viewing, which is a growing area of interest to many media owners as consumers vary the time and manner in which they consume media.
“Media is one of the top TotalSocial categories, as consumers engage actively in both real world and social media conversations about the various media choices they enjoy and recommend to others,” said Ed Keller, CEO of Engagement Labs. “Advertisers want to invest to reach media audiences that are social to tap into the multiplier effect it can have on their ads. With a TotalSocial perspective, this client will have a comprehensive picture of all the conversations taking place about their content and how to retain and grow an engaged audience. It will also enable them to provide additional value to their sponsors with enhanced metrics that prove engagement.”
The patent pending TotalSocial measurement solution is the first ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score. To learn more visit www.engagementlabs.com / www.totalsocial.com.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) is the world’s first TotalSocial® company, offering intelligent data, analytics and insights for marketers. We are leaders in tracking, measuring and benchmarking the impact of conversations happening around a brand and industry — both online and offline. Consumer conversations are a proven driver of critical business outcomes, including sales. The patent pending TotalSocial data solution provides brands with unique insights and powerful analytics to understand online and offline social impact and drive business results. TotalSocial demonstrates to marketers how their online and offline conversation compare and contrast and helps identify areas of competitive opportunity or significant emerging threats. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial was built on the pillars of Engagement Labs’ patented social media measurement tool and the world’s only offline word of mouth tracking system for brands and tracks 500 brands within the U.S. across 17 major industry categories, and 350 brands in the UK.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, Engagement Labs does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For media inquiries please contact:
Kate Tumino / Amrita Singh
KCSA Strategic Communications
ktumino@kcsa.com / asingh@kcsa.com
212-896-1252 / 212-896-1207
Ed Keller
CEO
Engagement Labs
ed.keller@engagementlabs.com
732.846.6800