LONDON, Nov. 5, 2015 /CNW/ — BULLDOG London Dry Gin (“BULLDOG”) announced today that Farlap Partners (“Farlap”), a UK-based principal investment firm, has agreed to make a minority investment in BULLDOG. Farlap Partners will become one of BULLDOG’s largest shareholders after this transaction. Farlap will work with BULLDOG’s management team to continue expanding the brand and building the business both domestically and internationally.
BULLDOG Founder and Chief Executive Officer, Anshuman Vohra, said, “This transaction represents a major step up in our financial strength and comes on top of recent major distribution and route to market gains for BULLDOG, which today is a top 5 premium gin worldwide. Farlap has deep relationships and a coveted investor base. They will be a fantastic investment partner and we look forward to building the next few chapters of BULLDOG with their help.”
Farlap Managing Partner, Karan Chadha, said, “Having followed BULLDOG since its inception, we are confident that BULLDOG – as the highest quality product in its category – will continue its meteoric rise around the world. Farlap, along with our investment partners, has a strong history of helping companies expand globally, and we are thrilled to partner with Mr. Vohra and fully support his vision to continue to disrupt the existing order and reshape the global premium gin landscape.”
BULLDOG London Dry Gin is today the fastest growing gin in the world and available in 80 plus countries on all continents. As a leader within the super-premium gin space, BULLDOG currently occupies the leading position in several important markets around the world.
ABOUT BULLDOG LONDON DRY GIN
BULLDOG is founded by entrepreneur and former JP Morgan investment banker, Anshuman Vohra. Since its launch in North America in 2007 and in Western Europe in 2009, independently-owned BULLDOG Gin has established itself as an iconic brand and is today the world’s fastest growing premium gin. Multi-award winning BULLDOG is quadruple distilled in traditional copper pot stills, infused with a melange of 12 botanicals from eight countries, and is handcrafted in England. BULLDOG is 40% abv and comes in an iconic deep charcoal grey coloured bottle with broad shoulders and an iconic studded collar. US-based Wine Enthusiast Magazine awarded BULLDOG with one of the highest ratings ever bestowed on a gin, and also named it a global ‘Top 50 Spirit’. www.BulldogGin.com
ABOUT FARLAP CAPITAL
Farlap Capital (a subsidiary of Farlap Partners) is a UK-based principal investment firm that invests both its own capital and that of its investors across a broad range of companies and industries. Farlap invests across the capital structure and its investors include leading family offices, hedge funds, private banks and HNW individuals. Farlap is geographically agnostic and invests in firms led by strong management teams and bold and clear leadership positions.
MEDIA CONTACTS
For BULLDOG London Dry Gin: [email protected]
For Farlap Capital: [email protected]
