Miami and The Beaches to undergo a meetings & conventions renaissance fueled by a $615 million renovation and expansion to the Miami Beach Convention Center and bountiful new destination attractions
MIAMI, Oct. 23, 2015 /PRNewswire/ — The Greater Miami Convention & Visitors Bureau (GMCVB) announced today record-breaking Travel and Tourism numbers with an impressive 5.4% increase in overnight visitors to Miami and the Beaches during the last twelve months (September 2014 – August 2015). During that time the destination welcomed 15.1 million overnight visitors up from 14.2 million over the same period for the previous year bringing the economic impact to an astounding $25.1 billion to the destination, up from $23.5 billion, a 7% increase. The record-breaking numbers are released as the details for the new Miami Beach Convention Center are unveiled, providing the destination with an unprecedented opportunity for further economic impact and job growth through meetings and conventions business in the near future.
“We are breaking record upon record across industry indicators and are only beginning to realize the full potential and incremental economic impact once the new Miami Beach Convention Center opens its doors,” says President & CEO William D. Talbert, III, CDME. “The GMCVB is hard at work selling the destination both through leisure and group marketing campaigns. We are booking business today for tomorrow’s convention center and fully leveraging our global sales offices, PR agencies, advertising and digital programs as well as targeting new business sectors in the pharmaceutical, tech, medical, insurance, finance industries among many more. Also, this year we are seeing a 5% increase in hospitality jobs and already we are the number one industry for employment growth in the destination. The future is even brighter.”
The New Miami Beach Convention Center (MBCC)
Once home to Muhammad Ali boxing matches, the NFL Super Bowl Media Headquarters, NAACP National Conferences and both the Democratic and Republican National Conventions, and today home to Art Basel Miami Beach, the Miami Beach Convention Center is being reimagined as a state-of-the-art LEED certified facility with more than 500,000 square feet of exhibit space, a 60,000 square foot mixed use ballroom and 81 new break-out rooms spanning 190,000 square feet. The $615 million investment has already contributed to notable meeting bookings including the American Health Information Management Association (AHIMA), International Association of Chiefs of Police and The Premier Association of Financial Professionals (MDRT). The new MBCC is expected to bring an additional $100 million per year to the destination’s economic impact. In addition to the renovated and expanded facility, the GMCVB is fully supportive of the proposed headquarter hotel. The adjacent hotel build-out will provide the destination with an 800-room, Art Deco inspired hotel. The future hotel, developed by Portman Property Group, will provide meeting planners and future convention organizers with an easily accessible hotel directly linked, lobby to lobby, to the renovated MBCC via Sky Bridge. For more information on the newly renovated and expanded MBCC, visit the GMCVB dedicated website www.MBCCReimagined.com
Supply Keeps up with Demand
With airport arrivals up 5.5% this year, and the average visitor stay extending to six nights, people are staying longer because there is simply more to see and do, especially in our diverse and multicultural neighborhoods. The past 12 months show a 3% increase in rooms sold across the destination for an all-time record of 13.2 million room nights. Revenue Per Available Room increased 7% from $146.48 to $156.70 as the community prepares to welcome an additional 2,300 hotel rooms in the next 12 months. Global hotel brands are launching flagship projects in Miami, examples include the future downtown-based Marriott Marquis Miami & Expo Center, bringing 1,800 rooms by fall of 2018 making it the largest hotel in the South Florida area. And, the new Faena District is a billion dollar project spanning several city blocks to include the Faena Hotel Miami Beach, set to open its doors in November 2015. The new EAST Miami Hotel – the first outside of Asia will open its doors winter of 2016 and bringing with it more than 260 rooms in the heart of the new Brickell City Center complex. Already the nation’s top gateway into the Americas, Miami continues to see growth in new direct-service from major global carriers. Miami International Airport (MIA) is served by more than 100 airlines, more than any other airport in the United States. On October 25, 2015, non-stop service from Istanbul with Turkish Airlines will commence. In the last 12 months, Miami welcomed new non-stop service from Vienna with Austrian Airlines and non-stop service from Manchester with Thomas Cook Airways among many more. The new service comes on the heels of the recent launch of the Doha–Miami route with Qatar Airways – the first non-stop service from the Middle East to the State of Florida.
“Miami is officially a luxury destination attracting global premium brands in airline, retail, and hotel categories,” says GMCVB Chairman Bruce Orosz. “With more than $5 billion in new development and investment projects coming to Miami and the Beaches in the next three years, it’s no surprise that the destination is a preferred location for the production industry as well as global entertainment and sporting events.”
New Development & Investment Projects
Editor’s Note: Interviews with GMCVB executives and Miami Beach Convention Center project leaders as well as visuals are available upon request.
About The Greater Miami Convention & Visitors Bureau
The Greater Miami Convention & Visitors Bureau (GMCVB) is an independent accredited not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami and the Beaches for leisure, business and conventions. For a vacation guide visit our website at www.MiamiandBeaches.com or call 1-888-76-Miami (US/Canada only) or 305-447-7777. To reach the GMCVB offices dial 305-539-3000. Meeting planners may call 1-800-933-8448 (US/Canada only) or 305-539-3071 or visit www.MiamiMeetings.com. To get further engaged with Miami and the Beaches, join the conversation by following us on our social media channels at Facebook.com/visitmiami, Twitter.com/miamiandbeaches, Instagram.com/miamiandbeaches and Pinterest.com/miamiandbeaches.
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