SHERMAN OAKS, Calif., Oct. 30, 2019 (GLOBE NEWSWIRE) — Apex Global Brands (NASDAQ: APEX), a global brand owner and marketing organization that manages, creates and elevates a growing portfolio of high-equity lifestyle brands has officially announced a collaboration between Hi-Tec’s premium footwear and apparel brand HTS74 and legendary Japanese fashion designer Junya Watanabe. The collaboration, which debuted on the runway at Junya Watanabe Comme des Garçons’ Spring 2020 Ready-to-Wear Paris Fashion Week show, will feature a new spin on HTS74’s Neon Shadow RGS sneaker.
HTS74 was founded to pay homage to heritage brand HI-TEC®, and has since become renowned for intertwining HI-TEC®’s legacy of functional sports footwear with modern-day fashion sneakers. “HTS74 was founded to be multi-dimensional. The brand is as focused on outdoor and performance technology as it is creating styles rooted in modern-day fashion,” says Henry Stupp, CEO of Apex Global Brands. “By collaborating with someone as innovative and technologically advanced as Junya Watanabe, we were able to stay true to this vision without losing the heritage of HI-TEC® that remains at the core of every product.”The collaboration with Junya Watanabe Comme des Garçons features a re-envisioned HTS74 Neon Shadow RGS shoe, utilizing neon colors and plays on pure lines and stark shapes that have become synonymous with the Japanese designer. Since beginning his career, Watanabe continues to solidify himself as a pioneer of the “techno couture” craze through his designs for the Japanese fashion label Comme des Garçons under his own name, as well as, a series of top-tier collaborations within the fashion and footwear spaces.“We are very excited with the Junya Watanabe Comme des Garçons collaboration, which elevates the HI-TEC® brand to a new level of distribution,” stated Rajiv Batra, Executive Chairman of the Batra Group.The collaboration will be available for purchase at Comme des Garçons stores and select retailers globally as of Spring 2020.About Apex Global Brands
Apex Global Brands is a global brand ownership and marketing organization that manages, creates and elevates a growing portfolio of high-equity lifestyle brands. The brand portfolio spans multiple consumer product categories and retail tiers around the world and includes Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®, Cherokee®, Tony Hawk®, Liz Lange®, Point Cove®, Carole Little®, Everyday California® and Sideout®. The Company currently maintains license agreements with leading retailers and manufacturers that span approximately 140 countries in over 20,000 retail locations and digital commerce. For more information, please visit the Company’s website at apexglobalbrands.com.Safe Harbor Statement
This news release may contain forward-looking statements regarding future events and the future performance of Apex Global Brands. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances and is based on currently available market, operating, financial and competitive information and assumptions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expected or projected, including, among others, risks that: the Company and its partners will not achieve the results anticipated in the statements made in this release; global economic conditions and the financial condition of the apparel and retail industry and/or adverse changes in licensee or consumer acceptance of products bearing the Company’s brands may lead to reduced royalties; the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee®, Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz Lange®, Everyday California® and Sideout® branded products could cause our results to differ from our anticipations; the Company’s dependence on a select group of licensees for most of the Company’s revenues makes us susceptible to changes in those organizations; our level of indebtedness and restrictions under our indebtedness; and the Company’s dependence on its key management personnel could leave us exposed to disruption on any termination of service. A more detailed discussion of such risks and uncertainties are described in the Company’s annual report on Form 10-K filed on April 23, 2019, its periodic reports on Forms 10-Q and 8-K, and subsequent filings with the SEC the Company makes from time to time. Except as required by law, the Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.Contacts
Media Relations:
Apex Global Brands
Nadine Iacocca, VP Global Marketing
nadinei@apex-gb.comInvestor Relations:
Addo Investor Relations
Kimberly Esterkin, Patricia Nir
kesterkin@addoir.com; pnir@addoir.com A photo accompanying this announcement is available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/bde16631-d238-4cbd-8712-3755e782e4ca
Bay Street News