Bay Street News

H&R Block’s Latest Brand Campaign Encourages Hardworking Americans to Switch to the Winning Team by Showing Why ‘It’s Better With Block’ 

KANSAS CITY, Mo., Jan. 09, 2024 (GLOBE NEWSWIRE) — With nearly 70 years of experience and more than 935 million returns filed worldwide, H&R Block (NYSE: HRB) has a long history of helping clients achieve the best possible outcomes at tax time. Today the company unveiled its latest integrated brand campaign, It’s Better With Block, to showcase the many reasons to file with H&R Block and join the 5 million tax filers who switched last year.  

From easy-to-use DIY software featuring AI Tax Assist with access to tax professionals included at no additional charge to full-service tax filing assistance at an H&R Block office located in every state and within five miles of the majority of the U.S. population, H&R Block can support clients wherever they are and however they prefer to file.  

At the heart of the campaign, It’s Better With Block shows that taxes don’t always have to be taxing. No matter the circumstance or how complicated the situation, clients can rely on the experience of H&R Block’s more than 60,000 tax professionals who are backed by its world-class The Tax Institute to ensure 100% accuracy and get their maximum refund, guaranteed.1 

“H&R Block helped 20+ million clients file their taxes last year with half of them in-person at one of our 10,000 offices. This provides us with a deep understanding of Americans’ unique tax situations and uniquely qualifies us to meet the needs of every client,” said Jill Cress, Chief Marketing and Experience Officer at H&R Block. “This campaign is perfectly suited to reflect how we have evolved our company to enable individuals to file how they want to file, with affordable and transparent pricing, and unmatched care and value.” 

Created and produced by Ogilvy New York, It’s Better with Block officially launched in the U.S. on Dec. 30, 2023, with a TV spot featuring Max, H&R Block’s mascot and champion of H&R Block clients. As the first TaxCot, Max celebrates those who make a switch to the winning team in taxes and showcases the many reasons why filing taxes is better with Block. 

“Tax season represents a big, personal moment each year – encapsulating a year’s worth of hard work and financial decision-making – and yet we never see it acknowledged that way in culture. Until now,” said Liz Taylor, Global Chief Creative Officer, Ogilvy. “It’s Better With Block shows how H&R Block champions its client’s individual journeys and delivers a better tax experience and outcome through convenient, transparent, personalized services.” 

Why “It’s Better With Block”  

H&R Block also offers a suite of services beyond tax preparation to meet the ever-changing needs of clients, including:  

For more information on tax preparation services that will help you get your maximum refund, head to hrblock.com, and follow us on TikTok, Instagram, and Facebook for helpful tips and information during tax season and beyond. 

1 See hrblock.com/guarantees for complete details.   
2 This is an optional tax refund-related loan from Pathward®, N.A.; it is not your tax refund. Loans are offered in amounts of $250, $500, $750, $1,250 or $3,500. Approval and loan amount based on expected refund amount, eligibility criteria, and underwriting. If approved, funds will be disbursed as directed to a prepaid card or checking account at Pathward. The loan amount will be deducted from your tax refund, reducing the refund amount paid directly to you. Tax returns may be e-filed without applying for this loan. Fees for other optional products or product features may apply. Limited time offer at participating locations. HRB Maine License No. FRA2. OBTP#13696-BR. 
3 Bank products by Pathward, Member FDIC. 
4 Does not change IRS refund processing speed. Claim is based on making federal refunds available when payment instruction is received, which may be earlier than scheduled payment date. Depends on timing of the IRS’s payment file. Available only for federal refunds. May be changed or discontinued at any time.   

About H&R Block 

H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation services, financial products, and small-business solutions. The company blends digital innovation with human expertise and care as it helps people get the best outcome at tax time and also be better with money using its mobile banking app, Spruce. Through Block Advisors and Wave, the company helps small-business owners thrive with year-round bookkeeping, payroll, advisory, and payment processing solutions. For more information, visit H&R Block News or follow @HRBlockNews on X.


Bay Street News