NEW YORK, Dec. 8, 2015 /CNW/ — The Hospitality Sales & Marketing Association International (HSMAI) will recognize Exclusive Resorts with Gold and Silver Adrian Awards for advertising excellence at the 59th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.
This year’s contest garnered more than 1,300 entries from around the world, with entries judged by top executives throughout the industry.
Exclusive Resorts will be recognized with a Gold Adrian Award for CURATED, the Club’s oversized bi-annual travel trade and digital magazine produced in partnership with TAG Custom Publishing. The 140-page print publication is distributed to the Club’s 4,000 members and across Exclusive Resorts’ residential portfolio spanning 70 destinations. CURATED features custom content and is designed to tell the story of Club life through the lens of globetrotting experts, Exclusive Resorts staff and members. Feature stories include interviews with members Drew Brees and CBS This Morning anchor Norah O’Donnell alongside industry experts like Tony Schwartz, CEO of The Energy Project, Eric Ripert of Michelin-star restaurant Le Bernardin in New York City and an interview with Mary Aarons, the daughter of legendary society photographer Slim Aarons.
Additionally, the Club will be recognized with a Silver Adrian Award celebrating its innovative Vacations, Redefined brochure for advertising excellence in the travel trade space. The Vacations, Redefined campaign and 68-page brochure was designed to clearly differentiate the Excusive Resorts’ experience from hotels and holiday villa rentals through the use of a new ‘vacation vocabulary,’ impactful photography, playful design, vibrant colors and editorial-style content.
“This recognition from HSMAI reinforces our commitment to creating and distributing valuable, relevant and original content to engage existing members and attract new travelers,” says Hayden Mugford, VP of Marketing at Exclusive Resorts. “CURATED Magazine and our new ‘Vacations, Redefined’ brochure are just two of the innovative and engaging tools we plan to use in 2016 to generate awareness for Exclusive Resorts in the ever-evolving luxury landscape.”
HSMAI will pay tribute to Exclusive Resorts during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality and travel and tourism marketing executives at the New York Marriott Marquis on February 16, 2016.
Exclusive Resorts was awarded three Bronze Adrian Awards in 2014 , two for its public relations campaigns including the ‘Exclusive Resorts Gateway Product Launch’ with the support of NIKE Communications and Siren Communications and its strategic ‘Locked In’ partnership with Barneys New York supported by The Brandman Agency and The Eighth Floor. The Club was awarded a third Bronze Adrian Award in 2014 for its innovative ‘Destinations in Focus Photo Contest’ in partnership with Leica Camera and Sparkloft Media for digital marketing excellence in the social media space.
Visit www.AdrianAwards.com for more information on the event and competition.
About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
About Exclusive Resorts
Exclusive Resorts is absolutely one of a kind. We are not merely a destination club, but a discerning and sophisticated community with a 13-year legacy providing our travelers with a distinctive lifestyle anchored by once-in-a-lifetime experiences. The private Club offers a suite of travel products and membership plans providing entree to the best the world has to offer: a vacation portfolio featuring more than 300 multimillion-dollar homes worldwide; curated experiences with exotic adventures spanning seven continents; privileged access to world-class VIP events; exclusive alliances with award-winning resort partners; and a collection of benefits and privileges with elite travel and luxury lifestyle brands. Founded in 2002 and acquired by Steve Case and Revolution Places in 2004, the Club has delivered more than 220,000 vacations for its discerning travelers. For more information about Exclusive Resorts, visit exclusiveresorts.com or newsroom.exclusiveresorts.com, call 844.609.8684, and follow Exclusive Resorts on Facebook and Twitter.
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