LITTLE ROCK, Ark., Feb. 27, 2024 (GLOBE NEWSWIRE) — Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence that serves brands and agencies, announced today its ability to deliver access to and measure the performance of Netflix ad campaigns across programmatic channels. The opportunity to leverage Netflix inventory combined with IntentKey’s analytics features presents a truly unique value proposition for advertisers.
Because third party pixels are restricted on Netflix, measuring campaign performance is extremely difficult. Inuvo’s integrated Performance Spend Analysis uses machine learning to determine the optimal spend levels across campaigns and channels including Netflix inventory. The just-in-time results are accessible through the IntentKey Insights Dashboard providing advertisers with out-of-the-box performance visibility into their campaigns.
“We recognized proving return on ad spend had become increasingly difficult for brands advertising on platforms like Netflix,” said Eric Tilbury, Inuvo’s Senior Director of Ad Operations and Solutions Engineering. “Our IntentKey team developed an innovative measurement solution capable of predicting performance without relying on user identification. For advertisers paying a premium to access the Netflix inventory and audiences, our technology and strategic insights are an invaluable combination that drives results.”
Inuvo designed its specialized measurement capabilities purposefully to address channels like Netflix where traditional platform measurement no longer works. Inuvo’s proprietary capabilities analyze a brand’s investment on Netflix, predicting attribution along the entire funnel ranging from brand awareness to site visits and online sales.
“Our privacy-first AI solution enables us to provide advertisers with the necessary tools to run successful campaigns, while still operating in a completely privacy-friendly manner that honors Netflix’s privacy goals while respecting end users’ privacy preferences,” added Tilbury.
For advertisers interested in the Netflix audience through premium buys, visit Inuvo.com to leverage Inuvo’s suite of artificial intelligence solutions.
About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Inuvo, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2022 as filed on March 10, 2023, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.
Inuvo Company Contact:
Wally Ruiz
Chief Financial Officer
Tel (501) 205-8397
Investor Relations :
David Waldman / Natalya Rudman
Crescendo Communications, LLC
Tel: (212) 671-1020
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