Orlando, Florida, March 31, 2020 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced the official launch and general availability of BrandGraph, a new social intelligence software platform for social media marketers. BrandGraph® is designed to provide brands with in-depth analysis and performance benchmarking of social media content. It allows marketers to understand who is talking about their brand, what they are saying, and how brands measure up against their competitive set through a myriad of unique performance standards. BrandGraph offers marketers a first of-its-kind analysis of share-of-voice, engagement benchmarking, category spending estimates, influencer identification, and sentiment analysis.
The platform maps and classifies the complex hierarchy of corporation-to-brand relationships by category and associates social content with brands through a proprietary content analysis engine. The engine currently processes over 400 million pieces of content across over 4.5 million influencers globally. It aggregates and analyzes content data to provide insights for marketers across their competitive landscapes and surfaces that data through dashboards as well as dynamic reports.An example dynamic report can be viewed here: https://izea.com/brandgraph/BrandGraph Data includes:Share of VoiceContent Volume RankingsTop Content by Engagement Count & RateRelative Category Content VolumeInfluencer Sponsorship Activity for Competitive SetSponsored Content CompositionEngagement Counts Over TimeAssociated and Tangential BrandsContent Sentiment AnalysisInfluencer Engagement PyramidBrand Super FansTop Organic and Sponsored Influencers“After a successful beta period, IZEA began offering paid access BrandGraph licenses to select brands and agencies in mid-February. We signed a brand-new Fortune 500 customer in the first few weeks of offering the service,” said Ted Murphy, Founder and CEO of IZEA. “The feedback we have received from marketers has been incredibly positive. We have created a software platform that fills a meaningful void in our space, and believe it will become an even more powerful tool for marketers over time.”In addition to the standalone application, BrandGraph data classification is integrated within IZEAx Unity Suite and IZEAx Discovery at no added cost to IZEAx customers. IZEAx leverages BrandGraph to analyze millions of social media accounts and visualizes that data through the VizSearch® influencer discovery tool.Those interested in learning more about the platform can request a product demonstration at izea.com/brandgraph/get-a-demo.About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” “will,” “would” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations of sales activity, revenue and margins based on bookings, plans to increase the size of our sales team, the financial impact of investments in our software business, and continuation of new IZEAx customers and their effect on future sales.Forward-looking statements involve inherent risks and uncertainties, which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors, including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; uncertainty relating to the effects of COVID-19, changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
AttachmentIZEA Announces Official Launch of BrandGraph® Social Intelligence PlatformPress Contact
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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