SAN DIEGO, April 18, 2024 (GLOBE NEWSWIRE) — LPL Financial LLC announced today that financial advisors Alejandro “Alex” De Leon and Robert “Bob” Gorman have joined LPL Financial’s broker-dealer, RIA and custodial platforms. They reported having served approximately $200 million in advisory, brokerage and retirement plan assets*, and join LPL from Wells Fargo Advisors.
Headquartered in Corpus Christi, Texas, De Leon and Gorman were colleagues in the same office for years before deciding to team up to start their own independent practice. After more than a year of planning, sharing ideas and many redlining lunches, the team – who share more than five decades of wealth management experience – launched Spotlight Financial. De Leon and Gorman say their new firm will provide an elevated client experience with a focus on financial education and transparency.
“When it comes to financial planning, Bob and I know there can be a lot of noise and confusion around who to trust, where to start and what questions to ask, and our role as financial advisors is to help quiet that noise and uncertainty by simplifying the investing process and educating our clients so they can take an active role in their wealth planning,” De Leon said.
Looking to pair their client-centered philosophy with a desire for more autonomy and flexibility, De Leon and Gorman – who are joined by De Leon’s father Armando “Manny”, a 30-year industry veteran, and sales assistant Diana Paris, who has worked with Manny since the start of his career – researched several firms before selecting LPL as the best fit for their business.
“By partnering with LPL, we are able to run our business our way – but with the back-end support, integrated technology and streamlined solutions that will help us provide a white glove service experience,” Gorman said. “One thing I’ve learned over the years is that it’s the relationships you build with your clients that make them stay, and we are confident that moving to LPL will allow us to strengthen those relationships for years to come. “
Scott Posner, LPL Executive Vice President, Business Development, stated, “We welcome Alex, Bob, Manny and Diana to the LPL community and are honored to support the launch of Spotlight Financial. At LPL, we recognize that it takes diligence, dedication and aptitude to launch and operate a thriving business. That is why we are committed to offering advisors streamlined and integrated business solutions designed to help them create an elevated experience for their clients. We look forward to a long-lasting relationship with Spotlight Financial.”
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About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that LPL should work for advisors and institutions, and not the other way around. Today, LPL is a leader in the markets we serve, serving nearly 22,000 financial advisors, including advisors at approximately 1,100 institutions and at approximately 550 registered investment advisor (“RIA”) firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional. At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.
Securities and Advisory services offered through LPL Financial LLC (“LPL Financial”), a registered investment advisor. Member FINRA/SIPC. LPL Financial and its affiliated companies provide financial services only from the United States. Spotlight Financial and LPL Financial are separate entities.
Throughout this communication, the terms “financial advisors” and “advisors” are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.
We routinely disclose information that may be important to shareholders in the “Investor Relations” or “Press Releases” section of our website.
*Value approximated based on asset and holding details provided to LPL from mid-2023.
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