Marine Harvest ASA will conduct an Extraordinary General Meeting in Bergen on 4 December 2018. Attached please find the notice to the meeting.
The board of directors decided on 12 November 2018 to propose to the extraordinary general meeting a change of the company’s name from Marine Harvest ASA to Mowi ASA.
Changing the company’s name is a natural extension of the company’s strategy of going into branding. Through implementing the MOWI branding strategy, the company can communicate its integrated value-chain from feed to the consumer’s plate. The company will launch the MOWI brand into selected markets. The branded product line – yet to be announced – will provide customers added value in taste, convenience, nutrition and traceability.
Mowi is strongly rooted in the history of the company. The company known as Marine Harvest today was originally founded as Mowi by Norwegian aquaculture pioneers more than 50 years ago. Mowi is an inspirational name that recalls the pioneering spirit that has developed over the past 50 years. Since the first salmon was farmed in 1964, the company has grown into a global fully integrated company, including breeding, feed, farming, processing and sales.
This information is subject of the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.
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