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NeuLion Selected by Major League Baseball Players Association to Launch All-New Digital Home for the Players’ Union

PLAINVIEW, NY–(Marketwired – September 12, 2016) – NeuLion, Inc. (TSX: NLN), a leading technology product and service provider specializing in the broadcasting, distribution and monetization of live and on-demand digital video content to Internet-enabled devices, today announced it has been selected by the Major League Baseball Players Association (MLBPA) to launch an all-new digital destination for news and features about the MLBPA and its members. The partnership gives fans and media a new and exciting way to stay connected with the best players in the world of baseball.

The new MLBPA destination — www.MLBPlayers.com — is designed to be the digital voice for the MLBPA and its members, offering fans more content and visibility around the players and the issues important to them on and off the field.

The NeuLion Digital Platform will enhance and support the MLBPA’s content distribution strategy with new stories, new videos, integrated social media, player features and more. The all-new digital destination gives baseball fans the best experience on PC, mobile or tablet devices.

“We wanted the next generation digital experience for our fans and Players,” said Tony Clark, Executive Director of the MLBPA. “We picked NeuLion to help elevate our digital game, and we look forward to tapping into their extensive experience working with the largest brands in professional and college sports to help us communicate our key messages in real and near-real time.”

“This is a great opportunity for NeuLion to highlight our technology and services for the Major League Baseball Players Association,” said Roy Reichbach, President and Chief Executive Officer of NeuLion. “We are excited to be the platform of choice for the MLBPA and to enable the story telling about American’s greatest game from the Players’ perspective.”

The robust new digital destination, powered by the NeuLion Digital Platform, will give the Players a digital voice across multiple device platforms, so they can participate in conversations about baseball, anywhere and anytime.

About NeuLion

NeuLion, Inc. (TSX: NLN) offers solutions that power the highest quality digital experiences for live and on-demand content in up to 4K on any device. Through its end-to-end technology platform, NeuLion enables digital video management, distribution and monetization for content owners worldwide including the NFL, NBA, World Surf League, Univision Deportes, Euroleague Basketball and others. NeuLion powers the entire video ecosystem for content owners and rights holders, consumer electronic companies, and third party video integrators through its MainConcept business. NeuLion’s robust consumer electronics licensing business enables its customers like Sony, LG, Samsung and other to stream secure, high-quality video seamlessly across their consumer devices. NeuLion is headquartered in Plainview, NY. For more information about NeuLion, visit www.NeuLion.com.

About the Major League Baseball Players Association

The Major League Baseball Players Association (www.mlbplayers.com) is the collective bargaining representative for all professional baseball players of the thirty Major League Baseball teams and serves as the exclusive group licensing agent for commercial and licensing activities involving active Major League Baseball players. On behalf of its members, it operates the Players Choice licensing program and Players Choice Awards, which benefit the needy through the Major League Baseball Players Trust, a charitable foundation established and run entirely by Major League Baseball Players. Follow @MLB_Players; @MLBPAClubhouse; @MLBPlayersTrust.

Forward-Looking Statements

Certain statements herein are forward-looking statements and represent NeuLion’s current intentions in respect of future activities. Forward-looking statements can be identified by the use of the words “will,” “expect,” “seek,” “anticipate,” “believe,” “plan,” “estimate,” “expect,” and “intend,” statements that an event or result “may,” “will,” “can,” “should,” “could,” or “might” occur or be achieved, and other similar expressions. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to derive anticipated benefits from the acquisition of DivX; our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers’ subscriber levels and financial health; our ability to pursue and consummate acquisitions in a timely manner; our continued relationships with our customers; our ability to negotiate favorable terms for contract renewals; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the “Risk Factors” section of NeuLion’s Annual Report on Form 10-K for the fiscal year ended December 31, 2015, which is available on www.sec.gov and filed on www.sedar.com.

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Embedded Video Available: http://videoden.neulion.com/#!home?VC_pid=271

Attachment Available: http://www.marketwire.com/library/MwGo/2016/9/9/11G113511/NeuLion-DigitalPlatform_Factsheet_2016-e3b19e8553d3bd2da9b3b481bd9859d4.pdf

CONTACT INFORMATION
NeuLion:
Press Contact:
Chris Wagner
Email contact

+1 516 622 8357

Investor Relations Contact:
Tim Alavathil
Email contact

+1 647 426 1254

Major League Baseball Players Association:
Media Contacts:
Greg Bouris
Email contact
212-826-0808

Chris Dahl
Email contact
212-826-0808