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NeuLion’s MainConcept Business Licenses New SCTE-35 SDK for Dynamic Ad-Insertion to Pebble Beach Systems

PLAINVIEW, NY–(Marketwired – September 11, 2016) – NeuLion, Inc. (TSX: NLN), a leading technology product and service provider specializing in the broadcasting, distribution and monetization of live and on-demand digital video content to Internet-enabled devices, today announced that it has licensed the new MainConcept® SCTE-35 SDK to Pebble Beach Systems.

Pebble Beach Systems Ltd. is a global leader in automation, channel in a box, integrated and virtualized playout technology for TV broadcasters and operators. Pebble Beach Systems’ products combine powerful content management with scalable multi-channel automation, allowing broadcasters to simplify video ingest, playout, and automate complex file-based workflows.

Pebble Beach’s Orca was awarded “Best of Show” at NAB 2016, and already incorporates MainConcept’s H.264 Broadcast and MPEG-2 Codecs, and streaming technologies. With the additional license of MainConcept’s newest product, enabling dynamic ad-insertion technology provided by SCTE-35 SDK, Pebble Beach Systems becomes one of the first customers in the broadcast automation market.

Dynamic ad-insertion identifies markers in broadcast streams during ingest and playout in content management systems. MainConcept’s SDK provides a simple API for software vendors to handle SCTE-35 specification compliant metadata in MPEG Transport Streams, and allows retrieval, storage and insertion of ad-related data.

“Our customers look to MainConcept for guidance on evolving market dynamics for video and audio, and rely on us to support new technology trends and features in our SDKs. I’m particularly happy to see Pebble Beach Systems implementing our new SDK for dynamic ad-insertion in their Marina and Dolphin products,” said Deacon Johnson, SVP Global Sales – Technology Licensing for MainConcept.

“MainConcept has been our trusted partner and technology solution provider for video, audio and streaming SDKs for many years, continuously adding improvements and new features as the market evolves. This new SCTE-35 SDK delivers important new functionality which our broadcast customers require.” said Eric Openshaw – General Manager, Americas for Pebble Beach Systems.

The MainConcept SCTE-35 SDK is available now. Contact us for a free evaluation trial.

About NeuLion

NeuLion, Inc. (TSX: NLN) offers solutions that power the highest quality digital experiences for live and on-demand content in up to 4K on any device. Through its end-to-end technology platform, NeuLion enables digital video management, distribution and monetization for content owners worldwide including the NFL, NBA, World Surf League, Univision Deportes, Euroleague Basketball and others. NeuLion powers the entire video ecosystem for content owners and rights holders, consumer electronic companies, and third party video integrators through its MainConcept business. NeuLion’s robust consumer electronics licensing business enables its customers like Sony, LG, Samsung and other to stream secure, high-quality video seamlessly across their consumer devices. NeuLion is headquartered in Plainview, NY. For more information about NeuLion, visit www.NeuLion.com.

About Pebble Beach Systems

Pebble Beach Systems is a world leader in automation, channel in a box, integrated and virtualised playout technology, with scalable products designed for highly efficient multichannel transmission as well as complex news and sports television. Installed in more than 70 countries and with proven systems ranging from single up to over 150 channels in operation, Pebble Beach Systems offers open, flexible systems, which encompass ingest and playout automation, and complex file-based workflows. The company trades in the US as Pebble Broadcast Systems.

Web: http://www.pebble.tv

Pebble Beach Systems is a Vislink company.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion’s current intentions in respect of future activities. Forward-looking statements can be identified by the use of the words “will,” “expect,” “seek,” “anticipate,” “believe,” “plan,” “estimate,” “expect,” and “intend” and statements that an event or result “may,” “will,” “can,” “should,” “could,” or “might” occur or be achieved and other similar expressions. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to derive anticipated benefits from the acquisition of DivX; our ability to realize some or all of the anticipated benefits of our partnerships; general economic and market segment conditions; our customers’ subscriber levels and financial health; our ability to pursue and consummate acquisitions in a timely manner; our continued relationships with our customers; our ability to negotiate favorable terms for contract renewals; competitor activity; product capability and acceptance rates; technology changes; regulatory changes; foreign exchange risk; interest rate risk; and credit risk. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the “Risk Factors” section of NeuLion’s Annual Report on Form 10-K for the fiscal year ended December 31, 2015, which is available on www.sec.gov and filed on www.sedar.com.

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