Press Release
- Live demonstration showcased at Atlanta Falcons vs. Dallas Cowboys pre-game tailgate event on November 18
15 November 2018
Dallas – On Sunday, November 18, Nokia, AT&T and Jaunt will show football fans the future of mobile content and immersive experiences with a 5G demonstration and tailgate before the Atlanta Falcons faceoff against the Dallas Cowboys. Using 5G connectivity and Jaunt’s volumetric capture technology, fans can show their team spirit by creating an end zone dance that is memorable and shareable. The tailgate event will be happening at International Plaza outside of Gate 2 at Mercedes Benz Stadium from 10 a.m. to 12:30 p.m. ET.
This innovative fan experience will use a 5G technology system provided by Nokia and Jaunt’s XR Cast, a volumetric capture and live-streaming technology. This will allow fans to capture their own 3D augmented reality (AR) holograms, view them in real-time and share on social media.
In addition to the live capture stations, the experience will include a viewing area with a miniature football field surface, along with tablets to view the end zone dances happening live in AR. While fans are in the booth dancing, other tailgaters will see their volumetric captures streamed to mobile devices stationed near the miniature football field. Once a dance is captured, the fan can share the content on social media.
Kevin Petersen, Senior Vice President of device and network experiences, AT&T Mobility and Entertainment, said: “This showcase is the fourth 5G demo we’ve made available to the public this year, as we lead the way in showing consumers and businesses the promise of 5G. We’re excited to work with Nokia and Jaunt to demonstrate how 5G technology like volumetric video, machine learning and AR can provide enhanced experiences for fans at their favorite sporting venues.”
Nokia is bringing a live 5G mmWave system powered by the Nokia AirScale baseband and radio at the 28 GHz band, connected to the Intel® 5G Mobile Trial Platform, at this tailgate event. Combined with Nokia’s AirFrame data center platform, this provides an elegant 5G solution that can transmit data at gigabit speeds and that will eventually enable ultra-low latency, and includes the necessary hardware, software and services that can adapt to any cloud-based application. From immersive and innovative fan experiences at stadiums and concerts to real-time gaming; from virtual reality to volumetric video, 5G is poised to unleash a world of exciting new ways for fans to enjoy their favorite events.
Ricky Corker, Executive Vice President and President of North America, Nokia, said: “We’re delighted to be a part of this latest demonstration to give fans a first hand experience of how consumer entertainment will be enhanced with super-fast download of video in seconds and new augmented reality experiences – all through 5G technology. Most recently, Nokia and AT&T collaborated on a 5G technology showcase at RTX 2018 to show how volumetric video over 5G will enable new frontiers in entertainment and gaming.”
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