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Oh, It’s On! Party City Releases 2018 Top Toys List

Bay Street

From STEAM Toys to Collectibles, Interactive Pets and Squishables to Legos and The Incredibles, Toy City Has This Year’s Top Toy Trends That Kids Will Be Clamoring for This Holiday Season

ROCKAWAY, N.J., Nov. 19, 2018 (GLOBE NEWSWIRE) — With over 50 temporary Toy City pop-up store locations now open throughout the U.S., Party City today unveiled its 2018 Top Toys List, giving customers the opportunity to discover the hottest toys that are sure to be on every kids wish lists this holiday season.

At Toy City locations and PartyCity.com gift-givers can find the hottest trends in toys for kids of all ages with collectibles, licensed characters, and interactive products available in-stores and online. From Rainbowcorns and robots to Hatchimals, dinosaur slime, Harry Potter, and everything in between, Toy City carries all of this year’s must-have toys, from best-selling brands such as LEGO®, Hasbro®, Mattel® and Fisher Price®, Spin Master and more.

“The creation of our Toy City concept allows us to provide shoppers with an enhanced assortment of top toy brands and characters they’re looking for in another convenient format and engaging setting,” said Jamie Uitdenhowen, Chief Merchandising Officer of Party City. “In addition to the top toys of the season, we will be offering Holiday décor items and a great selection of Holiday sweaters and pajamas for the whole family. We look forward to continuing to serve our customers through this new pilot program and helping to make everyone’s holiday a bit brighter, while raising money for our partners at St. Jude.”

The 2018 Top Toys List includes the best of this year’s toy trends including:

Full STEAM Ahead!

Preschool Pals

Collectible Craze

Squish, Squeeze and Smush

During this season of giving, Toy City is proud to support St. Jude Children’s Research Hospital in its mission to advance cures, and means of prevention, for childhood cancer and other life-threatening diseases. Toy City customers can help make a difference in the lives of young patients by pledging a $1, $3 or $5 donation at Toy City checkout counters through December 29, 2018. 

To find the closest Toy City location near you, please visit ToyCity.com.

About Party City
Party City Holdco Inc. is the leading party goods company by revenue in North America and, it believes, the largest vertically integrated supplier of decorated party goods globally by revenue. The Company is a popular one-stop shopping destination for party supplies, balloons, and costumes. In addition to being a great retail brand, the Company is a global, world-class organization that combines state-of-the-art manufacturing and sourcing operations, and sophisticated wholesale operations complemented by a multi-channel retailing strategy and e-commerce retail operations. The Company is the leading player in its category, vertically integrated and unique in its breadth and depth. The Company designs, manufactures, sources and distributes party goods, including paper and plastic tableware, metallic and latex balloons, Halloween and other costumes, accessories, novelties, gifts and stationery throughout the world. The Company’s retail operations include approximately 950 specialty retail party supply stores (including franchise stores) throughout North America operating under the names Party City and Halloween City, and e-commerce websites, principally through the domain name PartyCity.com.

Contact:

Media Relations
ICR
Brittany Fraser and Jim Furrer
203-682-8200
PartyCityPR@icrinc.com

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/3207f845-c429-42bf-842f-2d0852e0dcbb