Bay Street News

/R E P E A T — MEDIA ADVISORY – Catch a WestJet mini-miracle unfold live in Alberta/

Santa leads WestJetters in goal to perform 12,000 mini-miracles WestJet world Dec. 9

CALGARY, Dec. 8, 2015 /CNW/ – Led by Santa dressed in blue pants, jacket and hat, thousands of WestJet employees will hit the streets and airports around the WestJet world with the goal of performing 12,000 random acts of kindness in a 24-hour period as part of WestJet’s 12,000 Mini-Miracles Day, December 9.

Beginning in Halifax, Santa will hop into a WestJet Boeing 737 where he will make stops in Toronto, Calgary, Yellowknife and Vancouver to join his WestJet elves on the streets to spontaneously deliver gifts and good deeds across the country. Street teams will be active in 13 cities and 38 airports around the WestJet world. The entire mission will also be managed from the command centre at WestJet’s headquarters in Calgary.

The nerve centre of WestJett’s 12,000 Mini-Miracles Day will have a Santa tracker, showcase photos and videos of reported miracles, hear reports from Santa during his flight path, and feature a timer and miracle clock-counter. This action-packed facility will be fully operational throughout the day on December 9 for photo and interview opportunities.

Random deeds will range from giving away free hot beverages to shoveling sidewalks, helping elderly with groceries, purchasing tickets to community attractions, paying parking fees, handing out umbrellas, blankets and providing meals to charitable groups, to name just a few.

Catch one of the following mini-miracles planned for Alberta:

*Denotes Santa involved

WestJet team members will be performing random acts of kindness at 10 a.m. (local) at the Calgary International Airport, Edmonton International Airport, Fort McMurray International Airport and Grand Prairie Airport.

Recent recognition includes:
2015/2011/2008-2005 Canada’s 10 Most-Admired Corporate Cultures (Waterstone Human Capital)
2015/2014/2013/2012 Canada’s Most Attractive Employer (Randstad)
2015/2014/2013/2012 Top three brands in Canada (Canadian Business magazine)
2015 Best Employers in Canada (Aon Hewitt)
2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)
2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in the Canada’s Choice ranking (RewardsCanada.ca)
2014 Interbrand Canada’s Best Canadian Brands (rank #20)
2014 Brands of the Year (Strategy magazine)
2014 Canada’s Most Preferred Airline (Ipsos)
2014 Value Airline of the Year (Air Transport World magazine)
2014/2013/2012/2011 Highest equity score: airline, vacation package supplier brands (Harris/Decima EquiTrend Study)

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