Our latest Top Story takes us to India to discover more about how New Holland Agriculture is working with the government and local population to help replace the practice of crop stubble burning with more sustainable and innovative alternatives. Find out more about this story at: cnhindustrial.com/stubbleburning_enLondon, October 30, 2019Known as the bread basket of India, the state of Punjab produces close to 20 percent of the country’s wheat and 10 percent of its rice. Impressive figures achieved and maintained only through efficient farming practices, where reducing the turnaround window between crop cycles is key. Many local farmers have traditionally resorted to stubble burning following the harvest as a quick and cheap way of clearing their fields, but at what cost to the wider community and environment?This article highlights the harmful side-effects of stubble burning and explores a range of alternative solutions which are being championed in India by New Holland, the global agricultural brand of CNH Industrial (NYSE: CNHI / MI: CNHI).Spearheading these initiatives is the sustainable Straw Management solution – a project launched in October 2017 as a collaboration between CNH Industrial and the Department of Agriculture in Punjab. One aspect of the project sees farmers receive training on specialist New Holland equipment which collects and bales the straw preparing it for delivery to a local biomass plant where it can be used to generate electricity for nearby communities, thereby providing additional income for farmers. The project has enjoyed considerable success and was publicly endorsed by the Prime Minister of India, Narendra Modi, during one of his broadcasts to the nation. Following the project’s success, it is entering a new phase, which will see it rolled out to other districts in the region as New Holland looks to further promote the environmental and many other benefits of straw management.Read more about CNH Industrial’s sustainable solutions to this burning issue at: cnhindustrial.com/stubbleburning_enCNH Industrial N.V. (NYSE: CNHI / MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: www.cnhindustrial.comSign up for corporate news alerts from the CNH Industrial Newsroom:
bit.ly/media-cnhindustrial-subscribeMedia contact:Laura Overall                                                                 
Corporate Communications Manager
CNH Industrial
Tel. +44 (0)2077 660 338                 Email: [email protected]
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