SCOTTSDALE, Ariz., Feb. 20, 2020 (GLOBE NEWSWIRE) — The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER) (the “Company”), a producer of premium bottled alkaline and flavored water sold under the brand names Alkaline88® and A88™, respectively, today announced a partnership with Wicked Cushion to sponsor two of Dirt track racing rising stars, Justin Sander and Brent Marks as brand ambassadors for the 2020 season.
“This is a new marketing approach for us, and we are thrilled to sponsor Justin and Brent for the 2020 season. Dirt track racing is the single most common form of auto racing in the United States, with hundreds of local and regional racetracks throughout the nation. More tickets are sold to dirt track races each year than NASCAR, the NFL, the NBA, and the NHL combined. We are excited to introduce our brand to loyal fans of dirt track racing. Friends and family will enjoy the clean, smooth taste of our flagship product, Alkaline88®. We wish both drivers a successful season in 2020 and looking forward to seeing them continue their winning tradition with the Alkaline88® logo prominently displayed around their cars,” stated Richard A. Wright, President and CEO of The Alkaline Water Company.Wicked Cushion is a cross-aspect marketing platform that introduces brands and companies to the world of dirt track racing. The Company signed a co-primary sponsorship agreement for Sanders and an associate sponsorship agreement for Marks for the 2020 racing season including events with the World of Outlaws, All-Star Circuit of Champions, King of the West Series, Sprint Car Challenge Tour, the ASCS National Tour and other events around the country.“We are excited to partner with and introduce Alkaline88 products to the racing community as well as the Esports community,” said Matthew Henninger, founder of Wicked Cushion. “The Alkaline88 products are fantastic, and we enjoy the smooth taste and clean hydration of their line of waters. We know that all of the race fans will love their alkaline and flavored waters.”Justin Sanders is one of the most prolific racers out of the California circuit. Justin has won a combined total of 30 races over the 2018 and 2019 race season, including the 2019 Copper Classic in Alkaline88’s hometown, Phoenix, Arizona. The Justin Sanders Racing team will carry the Alkaline88® branding on the body of its race cars as well as on the top of the top wing for the entire season. Stay updated with Justin on Facebook at @JustinSandersRacing.“We’re looking forward to having Alkaline88® on board this year and know that the race fans are going to enjoy learning about their amazing products.”A Media Snippet accompanying this announcement is available by selecting the image or link below:
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